Our Story
PRIME CONSULTANCY INT’L LIMITED is a trusted one-stop consultancy firm, proudly registered with the Labuan Financial Services Authority (Labuan FSA) and incorporated under the Companies Act 1990 (Company No. LL 14806).
Located in the heart of the Asia-Pacific, the world’s most dynamic business region, PRIME CONSULTANCY is dedicated to delivering smart, reliable, and forward-thinking advisory services to clients across the globe.
We understand that opportunities don’t come in one shape or size. That’s why our experienced team offers a wide spectrum of consultancy solutions — from advising on marketing and business development, to operations, corporate structuring, and beyond. Whether you are an individual entrepreneur, a growing SME, or an established multinational looking to expand or streamline your operations, we bring the right expertise and network to help you achieve your goals.
A Message from the Founder
" When I started PRIME, I wanted to create something different, not just another firm that gives generic advice and disappears when the real work begins.
PRIME exists to be your opportunity advisor. Our promise is simple: we listen first, tailor every solution to your real-world situation, and deliver with precision and care. You won’t get lost in bureaucracy or left with off-the-shelf answers. You’ll have a partner who moves with you — whether you’re setting up your first office abroad, closing a strategic deal, or need a local ally who knows the ground reality. "
To be the trusted partner for individuals and businesses worldwide, empowering them to unlock opportunities and shape a future without boundaries.
Mission
To deliver practical, innovative advisory solutions that empower our clients — from marketing and business growth to strategic planning and bespoke support.
Vision
Our Values
At Prime, our name is more than a brand, it’s a promise.
P.R.I.M.E defines the principles we live by and the value we bring to every client relationship.
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Professionalism
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Reliability
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Innovation
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Mastery
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Empowerment
This Is Us In Numbers
$355M
Clients’ Income during the Last Quarter
10+
Business Partners in Over 30 Countries
27
Years of Experience
5
Industry Awards
Our Team
GOON EE TZE / Managing Director
Goon Ee Tze is a seasoned business leader with over 15 years of experience across banking, insurance, corporate advisory, and strategic consultancy. Known for his entrepreneurial mindset and financial acumen, he helps clients navigate complex financial and regulatory landscapes with clarity and confidence.
A University of Hertfordshire graduate (BA Hons. Marketing, 2008), Goon began his career in Malaysia’s banking sector, holding senior roles in mortgage, SME lending, and insurance. These roles laid the foundation for his strong advisory approach rooted in risk management and client trust.
His consulting work spans strategic planning, market entry, resource optimization, and wealth relocation—serving high-net-worth individuals and international businesses. Valued for his integrity and innovative thinking, Goon delivers strategic guidance focused on sustainable growth and long-term success.
Why Choose PRIME?
Practical Solutions, Not Theories
We focus on results you can see — from smooth market entry to profitable partnerships.
Global Mindset,
Local Expertise
We bring global reach and sharp on-the-ground insight to keep you ahead.
End-to-end Support
From strategy to execution, we stick with you — we don’t disappear when plans hit reality.
Relationship-Driven
Your success is our reputation — that’s why our clients stay with us for the long term.
Why Choose Prime?
Practical Solutions, Not Theories
From smooth market entry to profitable partnerships, we drive visible results.
Global Mindset,
Local Expertise
We bring global reach and sharp on-the-ground insight to keep you ahead.
End-to-end Support
From strategy to execution, we stick with you — even when plans meet reality.
Built on Trust
Your success is our reputation — that’s why our clients stay with us for the long term.